What Does the Logo Represent?

Bethany Jo Lee is a Personal Trainer in Westerville, Ohio. She was interested in a logo to brand herself and her philosophy. She believes that in order to lose weight effectively, one must put 80% of their focus on food and 20% on exercise. Hence the name of her website and blog: 80/20 Food and Fitness. Our final solution for her logo is what she refers to as her 80/20 pie plate!

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Bethany had no preconceived idea what she wanted her logo to look like and was open to exploring many options. She was interested in representing the fraction 80/20 in her logo. 

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 Business Card & Recipe Tag

This business card design reflects Bethany's minimalist taste and features her 80/20 pie plate logo.

This simple vertical tag was designed so Bethany could put her recipe on the back of it and attach it to baked goods. Providing recipe tags on the food she makes is an innovative way to advertise herself emphasizing the 80% focus on food.