In 2019, the American Dairy Association Mideast approached me with an interest in creating an animated, informational video on cow breeds. ADA Mideast provided the facts to include in the story, and I worked with their communications team to develop storyboards before bringing the video to fruition.
ADA Mideast promoted the video on social media and garnered more than 8,000 video views in just the first week. The video was so well-received that their national organization, as well as many other prominent dairy organizations, shared it on their social media platforms, generating thousands of additional views! Watch the video on Drink-Milk.com! |
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What Do Cows Eat AnimationIn 2020, the American Dairy Association Mideast reached out to me again to create a sister animation on the types of food that go into a dairy cow's diet. The challenge with this video was to keep it under 60 seconds so that it was suitable for various social media platforms. It was released just in time for June Dairy Month.
Watch the video on Drink-Milk.Com! |
Defining Dairy HandoutI also designed a branded informational handout to explain the minimal differences behind the different types of milk. The Defining Dairy handout can be viewed digitally on the American Dairy Association website or printed out as a tool to educate students and parents.
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