GABRIELLE FUGGER
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Fox & Fox Law Co.

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Kristen and Kelley Fox own a business-centric boutique law firm that delivers customized legal solutions to business owners and entrepreneurs. The law firm needed a website and branding facelift to appeal to younger generations.

The final website was released at the beginning of 2019. The website approach emphasizes Fox & Fox’s success stories from the voice of their previous clients. Explore the website here!



Revamping the Brand

​They were interested in revamping their brandmark; however, they wanted their mark to remain familiar to their current clients. ​After redesigning the brandmark, I created the Fox & Fox Law Co. Brand Standards guide to ensure proper use of the brandmark. The document includes a color palette and photo standards.
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Fox & Fox Brand Standards
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The Website

​Once the brand was redefined, I worked with the Fox's to reimagine their website layout. After examining their current website and future desires, I designed a new sitemap so that their content could follow a modern website flow.
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The original Fox & Fox Co website as of 2018--not designed by GW.
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The Fox’s supplied and refreshed most of their content for the new website. I assisted with photography to ensure the website’s images were updated, high quality, and fit the new brand standards. Additionally, I recommended a social media strategy for the firm to assist with reaching new millennial and get Z clients.
Final Fox&Fox Website
​To promote the release of the new website, I created an email and social media campaign. Today, I continue to monitor the website through Google Analytics.
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  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me