Fox & Fox Law Co.
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Kristen and Kelley Fox own a business-centric boutique law firm that delivers customized legal solutions to business owners and entrepreneurs. The law firm needed a website and branding facelift to appeal to younger generations.
The final website was released at the beginning of 2019. The website approach emphasizes Fox & Fox’s success stories from the voice of their previous clients. Explore the website here! |
Revamping the Brand
They were interested in revamping their brandmark; however, they wanted their mark to remain familiar to their current clients. After redesigning the brandmark, I created the Fox & Fox Law Co. Brand Standards guide to ensure proper use of the brandmark. The document includes a color palette and photo standards.
The Website
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Once the brand was redefined, I worked with the Fox's to reimagine their website layout. After examining their current website and future desires, I designed a new sitemap so that their content could follow a modern website flow.
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The original Fox & Fox Co website as of 2018--not designed by GW.
       
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The Fox’s supplied and refreshed most of their content for the new website. I assisted with photography to ensure the website’s images were updated, high quality, and fit the new brand standards. Additionally, I recommended a social media strategy for the firm to assist with reaching new millennial and get Z clients.
To promote the release of the new website, I created an email and social media campaign. Today, I continue to monitor the website through Google Analytics.
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