What is Ginger?

Ginger is an environmentally conscious grocery store focused on thoughtful shopping and responsible food use. This niche grocery store allows consumers to focus on meal planning during their shopping experience to instill good habits that inherently limit individual food waste. 

The design-system I created has a developed brand, publication and mobile app that work together to educate consumers about food waste, simplify meal planning and encourage giving back to the food insecure.

Design Principles

The Store System

Ginger's user journey, product layout, and developed floorplan work together to foster a zero-waste concept grocery store. The meal stations allow customers to buy pre-portioned food, which inherently reduces food waste at home.

Live Ginger Magazine

The Live Ginger magazine was designed to educate readers on the costs of food waste and on how they can work to make a difference with their own food waste impact. The magazine provides easy tips on how to store and revive food. It also inspires customers with recipes that use nearly-expired foods and food scraps to their fullest potential.

Ginger App

The Ginger mobile app provides personalized inspiration throughout the customers shopping experience. The app includes a food-search feature that provides information such as aisle location, nutrition, storage tips and a few recipes to make with the searched item. Shoppers can favorite meals and build their digital cookbook as they fall in love with new recipes. The app also includes an interactive meal planning calendar and grocery list so customers can choose to meal plan at home.

Video Documentation

The video serves to highlight the severity of food waste, explain the Ginger store concept and show how the app and magazine work as a system with the brand to execute my design principles of educate, inspire and give back.

Poster Documentation

This poster was designed for The 2020 Ohio State Senior Design Thesis Exhibition held at the Urban Arts Space in downtown Columbus, Ohio. 
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The poster gives an entry level idea to Ginger. It expresses the problem of food waste and the opportunities for a grocery store rooted in responsible food use. It highlights the touchpoints of my store concept, brand, magazine and app through the story of my design principles.

Documentation Book + Reflection

My time working on my Senior Design Thesis taught me many things.

1. Time management
I learned how to control my passion for the subject and not let my ideas and ambitions overwhelm the 12 week timeline. I learned what was necessary to communicate my ideaand made educated decisions on what to sacrifice for sake of meeting a deadline.
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2. Making the most out of feedback
Comprehending a range of feedback can be a tough nut to crack. I learned to listen to the reason why people were offering suggestions rather than what they were suggesting. Understanding the root of a suggestion helped me succeed.

3. Food waste is a big deal
My research on food waste taught me just how important it is to make the most out of purchases. I will continue to spread awareness and educate others on the subject.
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