GABRIELLE FUGGER
  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me
Picture

GoFresh Brand Identity


​GoFresh is a fictitious produce-delivery company that I designed a brand identity guide for. The company prides themselves on their ability to provide farm-fresh produce to their urban community of GoFresh members. The service eliminates the stress of making it to the farmers market, and makes it easy to keep quality produce on-hand throughout the year.
​
​
2018 Brand Identity Guide
Click Here for Process Documentation

Brandmark Design

The initial direction of the mark was to communicate efficient delivery of healthy produce. The ideation stage explored the connection between their network of local farmers and their urban community of GoFresh members.

Picture
Picture
The final mark simultaneously depicts a citrus and a wheel. The angle of the wheel spokes and the tilt of the leaves express a dynamic motion that represents efficiency. This motion also establishes a friendly vibe for the company. Geometric shapes and clean lines were used to appeal to a hip, urban community, while the organic shape of the leaves were designed to reflect farm-grown, healthy produce.

Picture

Color Palette

Our colors are inspired from healthy produce. Natural shades of oranges and greens evoke the health-focused, upbeat personality that is GoFresh.

Typography & Iconography

​Proxima Nova is our official typeface. This modern sans-serif has a smooth geometric appearance that complements the GoFresh mark. The word “go” rests in a lighter weight than “fresh” when the mark is in a typographic lock-up with our company name. Our emphasis on fresh places the focus on what we stand for—fresh, healthy produce.
Picture

​Our icons capture the simple, geometric and modern qualities of our typeface.

Photography

Photography is used to reinforce and enhance the GoFresh branding. Photos that are used for print or digital mediums should be of the highest-quality. Their images reflect being healthy, green and community-driven.

Brand Application


The GoFresh Animation

Proudly powered by Weebly
  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me