HopeHealth Home Care
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Mutta Lubago and his wife started a home care service in Columbus, Ohio. Their company, HopeHealth Home Care, specializes with patients that struggle with mental health.
The new entrepreneurs were in need of a brand identity. I worked with them to design a brandmark to represent their company values. I assisted with business card, brochure and document design. Additionally, I designed the HopeHealth Home Care website, which you can visit by clicking the button below! |
Brandmark Concepts
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The Final ConceptThe final concept reflects the personal touch that occurs when nurses build relationships with their patients. It also shows the love and respect that the caregiver provides to the patient. The mark also clearly represents care inside of a home.
The mark manages to be simple, memorable, and unique. It uses bold lines and shapes to create a positive and stable form. It uses soft rounded edges to express the friendliness and kindness of the company. |
Color
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Color was inspired from the calm, natural world. Three concepts were proposed that each expressed a different quality of the company.
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Official Branded Documents
Business Cards
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Brochure Design
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Internal Document Design
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