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SKYLINE CHILI PICTOGRAM PROJECT

What is a Pictogram?

A pictogram is a pictorial symbol representing a concept, object, activity, place or phrase. Pictograms are characterized by their simplified style, which omits all details that are unnecessary.

Project Details

This project required that twenty pictograms be designed for any subject of choice. I chose the restaurant Skyline Chili ​for its ​out-dated aesthetic. I decided that a set of unique pictograms for Skyline would help modernize their look and appeal.                                                                    

​Click Here to view Project Portfolio.
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Classic examples of pictograms
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Part 1: Pictogram Design

The List

INGREDIENTS
Spaghetti
Lettuce
Olives
Beans
Olives
Cheese
Extreme Cheese
​
MENU ITEMS
Cheese Coney
Hot Dog
Greek Wrap
3-Way
Deluxe Burrito
Drink
Chili Bowl
Fries

NOVELTIES
Red’s Baseball
Hot Sauce
Skyline Bib
York Peppermint
Oyster Crackers

 Style Iterations

Final Style

The Final Style creates a relaxed, sketched aesthetic with a bold personality.  The thicker consistent line stroke mixed with the asymmetrical color blocking allows the design of each pictogram to be playful and uniform at the same time.

Pictogram Finalization

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An online survey was conducted to determine if the pictograms clearly communicate what they intend to represent. Over 100 people familiar with Skyline Chili participated.

Survey results were particularly low for the Deluxe Burrito and Greek Chicken Wrap pictograms. Both scored less than 50% accuracy rate and were often confused for each other.

​With further inspection, only the wrap needed refined because people were confusing it for the Deluxe Burrito.

Final Black & White Pictograms


Multicolor Versions

Single Color Version


Part 2: Pattern Design

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Part 3: 3D Application

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  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me