GABRIELLE FUGGER
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Picture

A Sustainable Retail Concept

The objective of this project was to redefine the future of slow-fashion retail where generosity, community engagement & sustainability drives the customer experience and encourages responsible consumer behaviors. 

My team and I set out to create a physical retail experience that would transform the bridal industry to be more sustainable. Our flagship concept is based off of the digital native brand, StillWhite. 
StillWhite Process Book

StillWhite Research

Before presenting our research, strategy and retail experience solution for StillWhite, we designed a brief video to introduce the current issues with wedding dress retailers and the bridal industry. The video introduces StillWhite as a sustainable alternative to today's bridal retailers.

At StillWhite, we cultivate a community of brides through shared dresses and memories. Our talented seamstresses extend the life of each dress through repair, while our sustainable designers upcycle old dresses into beautiful new gowns. Finding the perfect dress at StillWhite is a unique and personal experience brides feel confident about. From our innovative storytelling on product longevity to our responsible local vendor pop-ups, StillWhite empowers brides to effortlessly include sustainability into their weddings. 

​StillWhite Presentation — Green is the New White

This video was presented to a panel of professional design partners, including VMSD magazine. Our sustainable retail concept received second place in our studio's competition. The StillWhite presentation captures the essence of the project by utilizing strategic approaches developed from consumer and competitive research.

StillWhite Details

To learn more about the StillWhite retail concept, you can view and download my team's presentation deck and process book here:
Video Presentation Deck
Stillwhite Process Book
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  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me