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A Sustainable Retail ConceptThe objective of this project was to redefine the future of slow-fashion retail where generosity, community engagement & sustainability drives the customer experience and encourages responsible consumer behaviors.
My team and I set out to create a physical retail experience that would transform the bridal industry to be more sustainable. Our flagship concept is based off of the digital native brand, StillWhite. |
StillWhite ResearchBefore presenting our research, strategy and retail experience solution for StillWhite, we designed a brief video to introduce the current issues with wedding dress retailers and the bridal industry. The video introduces StillWhite as a sustainable alternative to today's bridal retailers.
At StillWhite, we cultivate a community of brides through shared dresses and memories. Our talented seamstresses extend the life of each dress through repair, while our sustainable designers upcycle old dresses into beautiful new gowns. Finding the perfect dress at StillWhite is a unique and personal experience brides feel confident about. From our innovative storytelling on product longevity to our responsible local vendor pop-ups, StillWhite empowers brides to effortlessly include sustainability into their weddings. |
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StillWhite Presentation — Green is the New White
This video was presented to a panel of professional design partners, including VMSD magazine. Our sustainable retail concept received second place in our studio's competition. The StillWhite presentation captures the essence of the project by utilizing strategic approaches developed from consumer and competitive research.