What is Swara Spa?

Swara Spa is located inside the Cala Luna Salon in Westerville, Ohio.  Owner Sandy Reed was interested in revamping her business with a new brand identity. She wanted her new brandmark to represent swara by its definition. Swara, also spelled svara, is a Hindi word that represents inner beauty. Swara also represents creating a peaceful balance between the inside and the outside of the body. 

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​I created multiple iterations for Sandy...

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After deciding on her final logo, color was experimented with...

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Business Card & Customer Loyalty Cards

Soft-touch rounded edge business cards for Sandy Reed to hand out to advertise her spa.

Large circle theme from business card continued for Massage Package loyalty card.

Square Tanning Package loyalty card uses same brand identity. 

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Trifold Service Menu

Inside flap, back cover and front cover shown left to right.

Inside panels of trifold menu.