GABRIELLE FUGGER
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What is Swara Spa?

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Swara Spa is located inside the Cala Luna Salon in Westerville, Ohio.  Owner Sandy Reed was interested in revamping her business with a new brand identity. She wanted her new brandmark to represent swara by its definition. Swara, also spelled svara, is a Hindi word that represents inner beauty. Swara also represents creating a peaceful balance between the inside and the outside of the body. 

​I created multiple iterations for Sandy...

After deciding on her final logo, color was experimented with...
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Business Card & Customer Loyalty Cards

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Soft-touch rounded edge business cards for Sandy Reed to hand out to advertise her spa.
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Large circle theme from business card continued for Massage Package loyalty card.
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Square Tanning Package loyalty card uses same brand identity. 

Trifold Service Menu

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Inside flap, back cover and front cover shown left to right.
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Inside panels of trifold menu.
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  • Home
  • Projects
    • 2016 >
      • Scream Posters
      • Board Game
      • Fox Stencil
    • 2017 >
      • Pictogram Project
      • B.Alert Mobile App
      • Bodoni
      • Track-It Tray
      • Research Reports
    • 2018 >
      • Motion Design
      • GoFresh Branding
      • Water & Wellbeing
      • Graphic Production
      • Downtown Deals
      • Photography
    • 2019/2020 >
      • Ginger
      • StillWhite Experience
      • BANGS Experience
      • Family Poster Series
  • WORK
    • Freelance >
      • HopeHealth
      • Fox & Fox Law
      • American Dairy
      • Inspire PR Group
      • BOSS Competition
    • PLANIT Studios >
      • PLANIT Studios
      • The View Website
      • DONA
    • Chute Gerdeman >
      • Krispy Kreme
      • Mount Carmel
      • Swenson's
      • HOST
      • Pitch Work
    • Continental Office >
      • DACC Branding
      • Alloy Impact Wall
  • About Me