The View on Pavey Square
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During my internship at PLANIT Studios, I co-designed The View on Pavey Square's desktop and mobile website. The View on Pavey Square is one of several View Properties in Columbus, OH owned by HomeTeam Properties.
I implemented SEO strategies through Google Analytics and Google Ads to improve user traffic for both theviewongrant.com and theviewonpaveysquare.com. After one month of starting the campaign for The View on Pavey Square, I raised user traffic by nearly 600%. I was able to keep a low bounce rate for both websites during my time monitoring the HomeTeam Properties Ad campaigns. Check out my work on theviewonpaveysquare.com |
Desktop Interface
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The website was designed using text and images provided by HomeTeam Properties. We provided insights on content shrinking/organizing, appropriate color and theme, and other ideas to create a unique website experience.
The Landing Page was designed to give a content overview of the website, and location context for the new apartment complex. The Houses & Units Pages both list available living spaces. I had the honor of naming each of the historic houses and creating the 2D floor plans and room plans. The Features Page lists off about a dozen amenities for the apartments and houses that make up the property. The Gallery Page shows renderings of the space because the new apartment complex is still under construction. |
Final Screens as of Summer 2018
HOME
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HOUSES
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UNITS
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FEATURES
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GALLERY
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Interactive ElementsBoth the Units and Houses pages have exciting, interactive elements. Clicking on the 2D floor plans allows users to flip over the unit cards to view a 3D rendering of the space.
The floorplans are also clickable and take users directly to the room or house that is of interest to limit searching or scrolling. |
Mobile Interface
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Creating a consistent look and feel was the challenge for the mobile website! The desktop interface needed to transfer seamlessly into the mobile version.
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